Makhoul Rima
Z Suite Leader  
Z Suite Member  

I am a Senior at the NYU Stern School of Business, concentrating in Management and Organizations, and minoring in Middle Eastern Studies. For me, the most important consideration to a #GenZ shopper is whether or not a purchase adds value to their life. Does the purchase provide a good experience? Is it reflective of the purchaser’s values? Gen Z is thus far the most socially conscious demographic – businesses need to align with these values.